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Everything You Know About Marketing is Wrong! Book Bonus Club

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Special offer to our readers of "Everything You Know About Marketing is Wrong!"

Grab our 100% Free Bonuses valued at thousands of dollars

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Special offer to our readers of "Everything You Know About Marketing is Wrong!"

Grab our 100% Free Bonuses valued at thousands of dollars which include:

  • Goal Setting Think Sheets
  • 3 Part Marketing Strategies Video Series
  • 3 Part Video series
    • How to Create a Lead Capturing Business Card
    • How We Create Your Elevator Pitch Using Our Four-Part Process.
    • How To Create a Prospect Capturing Landing Page
  • 10 Part Audio & Workbook Series including 
    • Creating your Market Dominating Position 1 & 2
    • How Target Customers Decide To Buy What You Sell
    • How To Identify Low Hanging Fruit
    • How To Identify Your Perfect Target Market
    • How To Know What Your Prospects Are Thinking
    • How We Raise Our Prices Without Losing A Single Customer
    • How We Use Compelling Incentives
    • How We Create So Much Added Value In Our Business
  • Goal Setting for Life and Freedom Course
  • Entrepreneurs Guide to Focus
  • Massive Motivation
  • Entrepreneurial Success Course
  • Success Habits
  • A day pass to the Evolvepreneur Summit
  • 4 Complete Sample Marketing Portfolios to Model (Chiropractor, Financial Planner, Lawn Mowing and Plumber)
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Reviews
joni wilson

Reviewed on 16th Jan 2023

In This Book John North Turns "Wrong" To Right!

John North's approach to growing a business is from the inside out and also the outside in, in otherword John looks at business from all sides. The title is quite strong but after reading this book, I have to admit; many of my stratagies and beliefs were pretty weak and some WERE down right wrong! In this book, John takes you back to the 1950's and the begining of TV advertising which according to John changed everything! From then on, John walks you through the different froms that marketing has passed through, pointing out why they work and why they don't. I especially liked the chapter on cutting cost and plan to follow Johns suggestions. I also found the chapter on licencing very useful. This is one of those books that has something for everyone who is starting a business and is looking for easy answers and "how-too's.

Ernest H. Johnson, Ph.D.

Reviewed on 16th Jan 2023

This is the right step toward growing a great marketing plan!

John North has compiled a great book, Everything You Know About Marketing Is Wrong!, that is perfectly aligned with the subtitle - How to Immediately Generate More Leads, Attract More Clients and Make More Money. The book is exceptionally well written and organized. John has the requisite background and experience to advice business owners about how to make smarter decisions about their marketing plans. In addition to being an accomplished entrepreneur and businessman, John has helped hundreds of clients over the past decade. In addition to the great information assembled for this book, John offers a half-day workshop for those who want to dig a bit deeper into the strategies they can use to market their businesses. Overall, I like the five step process that is unfolded to help the reader to think through how to build their business plan. On the other side of reality, there are the buyers of the services created by business owners. It is here that John does a good job to get the readers to step into the shoes of the buyer. His description of the psychology of buying and the stages that buyer go through is right one. As with most information about marketing, John believes that you’ve got to have a well-organized social-media marketing plan if you want your business to thrive. Interestingly enough, John also advises business owners to pick-up the pen to write their own stories about their business adventures. In today's fast-paced market driven economy, passing along a book to a potential client is right up there with giving a client your business card. The big difference, however, is that your books is both a marketing tool and an income generator. His coverage of the process for generating, nurturing, and secure leads in awesome. It was here when I started asking myself, “With so much information to take in and digest, where do I go to get help?” Fortunately, John includes information in the book about the Evolve Academy. This is the source where small business owners can use to get the step-by-step guidance and support they need to bring the words in this well-written book to life. I strong recommend Everything You Know About Marketing Is Wrong! It is both a great reference book and resource you’ll need to dig a bit deeper into the awesome and great resource that John North has organized for you to grow your business.

Joan Kent

Reviewed on 16th Jan 2023

A terrific step-by-step marketing system

This book is for people like me! We’re good at what we do but don’t necessarily know how to get our ideal clients to see us as the first, and most logical, choice. John North teaches a simple, 5-step plan for building a successful business. His insights present a clear picture of what our marketing should – and shouldn’t – look like, based on proven and tested strategies.

While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. "Everything You Know About Marketing Is Wrong" debunks such common marketing myths. It focuses instead on how-tos for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we’re already doing and improving the results – making more money for the same time and money invested.

I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it.

Shanna

Reviewed on 16th Jan 2023

What to outsmart your competition? This Book has some GREAT Strategies!

If you are in business and want to out-think out-market and out-sell your competition - you MUST purchase this book from John North. It had me completely rethink some of the aspects about how I was marketing my business. John North's simple 5 Step Plan will get you More Leads, Conversions, Transactions, Higher Prices and More Profits. What business owner wouldn't want that?

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