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Cracking the Rich Code Volume 16

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My February emails averaged about 16% opens and 7% clicks. My best results came from curiosity‐driven subject lines—like “Your Future Self Will Thank You for This” at a 21.93% open rate—and storytelling hooks such as “Crocodile Dundee…” at an 8.50% click rate. However, “Get Paid to Write What You Love” fell flat, revealing I need punchier, more benefit‐focused lines. Overall, dramatic angles, personal improvement themes, and a dash of quirk were the clear winners for engagement.

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Align & Execute: It’s All About the Money… But it’s Not!

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Through the Lens: Learning Life's Lessons Through a Photographer's Eyes

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Build Your Social Capital: A Woman's Guide to Building a Business That Thrives on Trust and Human Connection

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Wait a Minute! I Matter Too!

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Hello, Brazil!: A Children’s Picture Book, Colorful Journey Through Carnival, Soccer, and the Amazon Rainforest, for Kids Ages 4-8 (Sophie & Stephie: The Travel Sisters Book 10)

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After a month of daily emails, I’ve sent 26 emails, boosted my open rate to 17%, and learned that unsubscribes aren’t as bad as people warned—just 2% so far. My best-performing subject lines leaned on curiosity, while vague or casual ones flopped. The plan moving forward? Keep refining, keep testing, and, of course, keep writing. Oh, and if you’re wondering how to get on my list—just grab my massive bundle of best-selling books for free

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In a recent media interview with Rick Otton, I discussed the hidden dangers of relying solely on social media to grow a business. Many entrepreneurs invest heavily in social platforms, only to realise they don’t truly own their audience—platforms can change the rules, limit reach, or even shut down accounts overnight.

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The New Life Blueprint: A 21st Century Guide for Success, Health, Wealth, and Happiness in a Complex World

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